Thursday, June 9, 2011

Consumption Fatigue: Closed Wallets - Closed Minds

"We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, reckons David Carlson in this issue of the David Report. Brands must either get used to the idea of a world in which we buy less, which will at least test theories that endless economic growth is a social necessity, or they need to speak to consumers with new resonance."

Download the report by clicking here.o