Som key findings from the 20 page report from Accenture:
- Nearly eight in 10 respondents said growing profitably was most important to their current marketing strategy.
- About 60 percent expect to grow market share and revenues in the coming fiscal year.
- More than 40 percent said that increased profitability has become more important over the last two years—but that operating efficiently remains important to drive growth.
- A majority of respondents believe that the downturn has heightened customer expectations for value, product quality and service—and that these changes are likely to be lasting.
- Sixty-two percent believe that the marketing organization will change fundamentally over the next five years.
- Nearly 80 percent expected little to no growth in marketing budgets—or an actual decline.
Download the report here.o
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