Tuesday, August 31, 2010

Red is Power

Read is the ultimate power colour according to research, and can unleash attraction, otherwise not present. Rochester reports:

"Simply wearing the color red or being bordered by the rosy hue makes a man more attractive and sexually desirable to women, according to a series of studies by researchers at the University of Rochester and other institutions. And women are unaware of this arousing effect.

The cherry color's charm ultimately lies in its ability to make men appear more powerful, says lead author Andrew Elliot, professor of psychology at the University of Rochester. "We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it's this high-status judgment that leads to the attraction," Elliot says."

Read the study here.

Previous research indicates shows that this is also a fact regarding male attraction to women. Read this article from 2008 to learn more.o