Posts
Sweeten Shoppers with Baby Talk
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The way in which a brand name is pronounced influences the brand’s
personality. In a study at University of Dundee and Nanyang Technological
University, a ...
Monday, August 30, 2010
Online Shopping and the Problem with Pictures
What if the thing that gets online shoppers to buy a product is also the thing that makes them dissatisfied with the product when it arrives? Read the interesting post by Jacqueline (Jax) Conard here.o
