Fare Well with Fair Conditional Discounts
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Threshold price promotions require spending at least a stated amount, such
as “$5 off on orders of $10 or more.” Capped promotions set a maximum
monetary e...
Wednesday, December 15, 2010
Anatomy of a shopping spree: Pretty things make us buy more
With the holidays fast approaching and consumers in full shopping mode, new research shows a single luxury item purchase can lead to an unintended shopping spree. Read the full article from Science Daily by clicking here. Read the resarch paper by clicking here.o