This is a very interesting concept from BMW that flashes an image of the brand so that when the beholder of the ad closes his or hers eye after watching it, gets a projection of the brand name inside their head...
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Number Food Health Characteristics
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Why did a group of consumers who were told, “This bottle of olive oil is
made from the extract of 80 ounces of olives. It is a valuable addition to
your he...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...