One of the world's leading trend firms, trendwatching.com scans the globe for emerging consumer trends, insights and related hands-on business ideas. Its free monthly Trend Briefings get sent to more than 160,000 business professionals in 180+ countries.
Find a very short summary of the 11 trends here, or read the full trend descriptions at:
1) RANDOM ACTS OF KINDNESS
In 2011, expect companies to monitor consumers' public moods and act upon them with RANDOM ACTS OF KINDNESS...
2) URBANOMICS
Are brands ready for hundreds of millions of more daring, more experienced, urban consumers?
3) PRICING PANDEMONIUM
Flash sales, group buying, GPS-driven deals: in 2011 pricing will never be the same...
4) MADE FOR CHINA (IF NOT BRIC)
In 2011, expect an increasing number of 'Western' brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets...
5) ONLINE STATUS SYMBOLS
Brands can't go wrong supplying their customers with any kind of symbol, virtual or 'real world', that helps them display to peers their online contributions, creations or popularity...
6) WELLTHY
Growing numbers of consumers will expect health products and services in 2011 to prevent misery if not improve their quality of life, rather than merely treating illnesses and ailments...
7) SOCIAL-LITES
Watch as consumers become curators: broadcasting, compiling, commenting, sharing and recommending content, products, purchases, experiences to both their friends and wider audiences...
8) EMERGING GENEROSITY
In 2011, brands and wealthy individuals from emerging markets will increasingly be expected to give and care versus just sell and take...
9) PLANNED SPONTANEITY
For connected, real-time loving, urban consumers who have little experience of making (or sticking to) rigid plans, 2011 will see full-on PLANNED SPONTANEITY...
10) ECO-SUPERIOR
When it comes to 'green consumption' in 2011, expect a rise in products that are not only eco-friendly, but superior to polluting incumbents in every possible way...
11) OWNER-LESS
2011 could be the year when sharing and renting really tips into mainstream consumer consciousness as big brands and governments put their weight behind this cultural shift...
View the full trend descriptions, including examples of brands from around the world already making the most of these trends at:
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