RETAILOMANIA: Creative Guerilla Campaign

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Creative Guerilla Campaign

Upplagd av Magnus Ohlsson kl. 4:24 PM

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Magnus Ohlsson: Sweden; Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store. Owner of Magnus Ohlsson Retail Management. www.morm.se

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Our own status affects the way our brains respond to others

Our own social status influences the way our brains respond to others of higher or lower rank, according to a new study reported online ...
How Do Beauty Product Ads Affect Consumer Self Esteem and Purchasing?

A new study in the Journal of Consumer Research found that ads featuring beauty products actually lower female consumers’ self-esteem. “...
Retail Trends For 2013 And Beyond

Retail trends 2013 from MAgnus Ohlsson
Recession Survival and The End Of The Retail World As We Know It

A recession in the eurozone seems imminent, if not already here. It´s time to look back and see what it use to mean, but at the same time lo...
Report: Digital Shopper Relevancy
Social Exclusion and Consumer Product Preference: Drink Pepsi to Fit in, but Fly American to Stand Out?

Social networks are commonplace in this day and age, and how we fit in may depend on anything from political affiliation, to religion, to e...
Scented billboard

In Mooresville, NC, a billboard has been erected that, during certain periods, emits the smell of grilling steak, that according to ScentAir...
Brand Archetypes

Watch in larger size right at the source .
Big Box Could Combat Online Retailers

Big box retailers may have had the secret to combatting online retailers all along: instant gratification. A new study from Columbia Busine...
The SoDA Report Vol 2, 2013

The SoDA Report (Volume 2, 2013) from SoDA

RIMtailing

Personalize for the Market Maven Personality - Researchers at University of Southern Mississippi and Florida State University set out to discover more about the personality of a type of consumer called ...
DetectiveMarketing.com

Women in Marketing Awards goes Global - Founded by amazing Ade Onilude, in 2004, Women in Marketing (WIM) is established to empower women to fulfil their potential within the marketing profession...
TRENDWATCHING

trendwatching.com | PROTECTED: DRAFT PUB | Consumer Trend Briefing | May 2017 - An excellent briefing summary. Read the Protected: draft pub Consumer Trend Briefing from trendwatching.com »
Nota Bene

Grattis till Jesper Kouthoofd - Det blev alltså Jesper Kouthoofd som belönas med Platinaägg och blir ny medlem i klubben. Förlåt, akademien. Jag vill inte förta glädjen för Jesper Kouthoo...
DAVID REPORT

The Loopless and Buckleless Band for Apple watches - Benjamin Hubert of experience design agency LAYER has designed LABB, an innovative injection moulded selfgripping strap for the new generation of Apple Wat...
SPRINGWISE

Immersive dream adventures for hospitalized children - [image: stjude-children-virtualreality-immersive-360]As part of St Jude Dream Adventures, kids at the research hospital can experience real-time, immersi...
GAMSUN-MEDIA

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