Customer-centricity is an increasingly important requirement for competitive advantage and, ultimately, high performance. As part of this, developing a robust customer analytics strategy has become vital to help identify the segments that matter, draw insights about behavior and point the way to process changes that will impact customer loyalty and profitability. Accenture discusses how some organizations have effectively done this and outlines four principles that will help companies focus their customer analytics efforts. Download the paper here.o
När till och med platinan fick guldkant
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Guldäggsgalan fick sitt nuvarande format 2022 och jag hoppas man håller
fast vid den fortsättningsvis. Det räcker att putsa lite på detaljerna, men
inte me...