Soon 40 year old Starbucks are currently seeking to improve business by reinventing the concept. One of the goals is to be an evening destination and one way to achieve that is to start serving wine and drinks. The question is if there is a possibility to create a concept that customers are willing to visit on to pick up a coffee on their way to work and then return to relax and reload in the evening.
USA Today have made a walk-through 5 day prior to opening:
Pain a Stimulating Picture - Consumers endure pain if the upside payoff is sufficient. People go to the dentist knowing discomfort is often inevitable. They put up with sore muscles af...