Despite the recession, the country's largest shopping complex, Mall of America managed to stay above industry average through aggressive marketing and promotions. This holiday shopping season, the mall, with its 520 plus stores that represent a microcosm of the industry, plans to use similar tactics. MarketWatch's Andria Cheng reports.
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
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