Specsaver recently made a spoof of the Lynx body spray ad - showing that a sympathetic retailer can be re-use ads by another company and still get away with it...
The copy:
The original:
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On Sega’s new pagers, kids communicate solely in emojis
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[image: Close-up of fingers typing emojis on an Emojam device]
Japanese video game maker Sega is rebooting the pager for today’s kids, but
with a twist. ...