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Tuesday, March 16, 2010
This new report on the 2010 Most Valuable U.S. Retail Brands was just relieved from Interbrand Design Forum.
The effect of the recession in the U.S. is shown in the divergence of value growth in the top half compared to the bottom half: "This year, the most striking shift in the 50 Most Valuable Retail Brands is the overall increase in the value of the top 25, and the descent of the bottom 25. Proof that you can't just manage a brand. You have to defend it."
Cutting prices as the only tool to win over customers clearly wasn´t a solution. Companies investing in brand equity has clearly benefited from this according to the report, available here.o