This is the question discussed in David Reports new 20-page paper just released. "The diagnosis is not making Design better, but making Design matter!" It is available for download here.o
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Consider Consumer Confidentiality Concerns
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People are happier with items which are personalized. Personalization goes
beyond customization in that personalization takes into account distinctive
indi...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...