This is the question discussed in David Reports new 20-page paper just released. "The diagnosis is not making Design better, but making Design matter!" It is available for download here.o
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Femvertise for Brand Empowerment
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Femvertising is advertising perceived as promoting gender equality and as
challenging stereotypical portrayals of women as primarily caregivers,
decorative...
Effektivitet = ett hot mot effekt
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Många har ett alldeles för smalt fokus på ROI, sa Les Binet när han nyligen
talade på ett intressant WARC-webbinarium om mediestrategier. Tillsammans
med W...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...