Personalize for the Market Maven Personality - Researchers at University of Southern Mississippi and Florida State University set out to discover more about the personality of a type of consumer called ...
Saturday, March 27, 2010
Best Buy senior director of Best Buy U.S. marketing, Tracy Benson, says that the company has started a trial in a few stores, to use geolocation technology in order to track customer movements in stores. This was revealed at Wharton’s 2010 Interactive Retailing conference at March 23 in New York City.
The technology uses ultrasonic waves “as a fingerprint to say exactly where you are within the store,” according to a Best Buy marketing exec.
This is of course a very intresting tool in order to define potentials of store productivity.o
Upplagd av Magnus Ohlsson kl. 1:52 PM