Saturday, March 27, 2010

Retailer uses smartphones to track customer movements

Best Buy senior director of Best Buy U.S. marketing, Tracy Benson, says that the company has started a trial in a few stores, to use geolocation technology in order to track customer movements in stores. This was revealed at Wharton’s 2010 Interactive Retailing conference at March 23 in New York City.

The technology uses ultrasonic waves “as a fingerprint to say exactly where you are within the store,” according to a Best Buy marketing exec.

This is of course a very intresting tool in order to define potentials of store productivity.o