Jess Cartner-Morley, writer, wrote a letter to her once-favourite retailer Top Shop explaing why she wanted to break up their relationshop and UK Guardian newsletter published it.
This could be seen as a parallell to the "Bring the love back"-campaign that I mentioned in a previous posting.
For a unsatisfied customer breaking up is not hard to do...Read her letter here.o
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Draw Toward Photo Quality in Ads
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Among longtime controversies in consumer psychology are when to show a
person in ads and if you do show a person, what part of the person to show.
Past stu...
Björn Larssons insatser är svårslagna
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Björn Larsson har lämnat oss. En på flera sätt unik person som åstadkommit
mer på fler platser än de flesta inom reklam- och marknadsföringssektorn.
Han va...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...