Jess Cartner-Morley, writer, wrote a letter to her once-favourite retailer Top Shop explaing why she wanted to break up their relationshop and UK Guardian newsletter published it.
This could be seen as a parallell to the "Bring the love back"-campaign that I mentioned in a previous posting.
For a unsatisfied customer breaking up is not hard to do...Read her letter here.o
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
”Naughty, naughty marketers!”
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