Pain a Stimulating Picture - Consumers endure pain if the upside payoff is sufficient. People go to the dentist knowing discomfort is often inevitable. They put up with sore muscles af...
Monday, February 15, 2010
While most advertising during the recession has been geared towards price and producs, and marketing budgets has been reduced in order to control costs, the advertising industry see 2010 as an opportunity to get back on track.
The campaign Bring the Love Back is a reminder for retailers to keep their focus on building honest relations with their customers, as the budget goes back up to pre-crisis levels, instead of going back to ego-boosting campaigns.o