Two things are infinite: the Universe and human stupidity. - Two things are infinite: the Universe and human stupidity. Albert Einstein My next book: Homo Stupido: Are We Intelligent or Stupid?
Monday, February 15, 2010
While most advertising during the recession has been geared towards price and producs, and marketing budgets has been reduced in order to control costs, the advertising industry see 2010 as an opportunity to get back on track.
The campaign Bring the Love Back is a reminder for retailers to keep their focus on building honest relations with their customers, as the budget goes back up to pre-crisis levels, instead of going back to ego-boosting campaigns.o