Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Accentuate the Positive Item Characteristics
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People purchasing food are more influenced by what will make them healthier
than by what would make them unhealthier. This was seen in how study
participan...
Platinaakademin decimeras
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Inom loppet av några veckor har tre av Platinaakademiens medlemmar lämnat
oss. Tre av reklambranschens stora. Först Sven-Olof Bodenfors (som fick
Platinaäg...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...