Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Prefer Rating Scales to Preference Polls
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Telling shoppers that 82% of people similar to them prefer your offering
compared to a parallel offering from another supplier does not tell the
shoppers b...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...