Indulge in Group Nostalgia - When you stimulate within your shoppers fond memories of the past, they’ll yearn to eat candies and cakes with close friends. The explanation for this stra...
Sunday, February 21, 2010
In a guerilla campaign promoting the new loyalty program Sprize, Gap in Vancouver made an overnight makeover in one of their stores, litterally turning it on it´s head. No one passing by next day could miss the message. Members of Spritz get an automatic refund if the price falls on any item they bought, thereby deleting the risk of annoyed customers. No risk of buying today and seeing it on sale the week after, that is.