Cap Off Profits with Endcap Impetus - Few among successful retailers ignore the selling appeal of endcaps—displays of products at the end of an aisle on a shelf or rack perpendicular to the ais...
Sunday, February 21, 2010
In a guerilla campaign promoting the new loyalty program Sprize, Gap in Vancouver made an overnight makeover in one of their stores, litterally turning it on it´s head. No one passing by next day could miss the message. Members of Spritz get an automatic refund if the price falls on any item they bought, thereby deleting the risk of annoyed customers. No risk of buying today and seeing it on sale the week after, that is.