"First, the only difference between the male and female version of the drink (other than the marketing, which is downright diametrical) is the number of calories. The female version, Angel, is low calorie; the male version, Demon, is not. So dieting, an imperative towards thinness, and femininity (not to mention innocence) are all lumped together in the marketing of the product." Read it here.o
Några nyckelord från Cannes Lions 2026
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Många av marknads- och kommunikationsbranschens stora buzz-words var
förstås flitigt på tapeten även i år i Cannes. Som exempelvis AI, SoMe och
GenZ. Eller...