Wednesday, September 8, 2010

Angels and Demons

Interesting blog post: In New Zeeland, energy drinks are targeted towards the male and female audience in a very different way, despite the fact that the content are more or less the same...

"First, the only difference between the male and female version of the drink (other than the marketing, which is downright diametrical) is the number of calories. The female version, Angel, is low calorie; the male version, Demon, is not. So dieting, an imperative towards thinness, and femininity (not to mention innocence) are all lumped together in the marketing of the product." Read it here.o