RETAILOMANIA: Why stories are more important than brands.

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Wednesday, September 8, 2010

Why stories are more important than brands.

According to Tom Peters:

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Why stories are more important than brands.

Upplagd av Magnus Ohlsson kl. 3:19 PM

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Magnus Ohlsson: Sweden; Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store. Owner of Magnus Ohlsson Retail Management. www.morm.se

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