Montreal-based Nuevo Watches has launched an Iphone-app that makes it possible to try watches on your arm before you order. A really simple way of solving a problem with e-tail.o
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Think Peanuts for Probabilistic Promotions
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Shoppers are attracted by uncertainty about what they’ll pay for an item if
the risk isn’t a big deal. That’s a description of findings from
researche...
”Naughty, naughty marketers!”
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Det finns mängder av studier om hur man får bäst effekt reklamen. Väl
underbyggda, lättillgängliga och konkret presenterade resultat. Ändå gör
många preci...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...