Go Intense with Threatened Shoppers - If your shoppers seem unsure of themselves, up the intensity in what you present them. Bolder claims of purchase benefits, more expressive gestures, larger...
Wednesday, September 15, 2010
Some books are worth reading twice. "What I learned from Sam Walton; How to compete and thrive in a Wal-Mart world" is one of them. Author Michael Bergdahl outlines how to strike against big-box retailers by understanding their strategy and what NOT to try. The book is very pedagogic in both structure and content and has a lot of easy to use checklists such as:
Review this pricing checklist of success strategies and tactics designed
to help you compete with big-box retailers like Wal-Mart and not
only survive, but thrive.
-Avoid selling the same products Wal-Mart sells
-Don’t try to match Wal-Mart’s prices
-Ask your vendors for competitive product/pricing ideas
-Provide higher-quality products at higher price points
-Price a consumer shopping cart of comparison staples competitively (within 10 to 15 percent)
-Broaden your overall selection of price/product choices: good, better, and best
-Talk to your vendors about partnering with you on lowering their prices
-Shop competitors’ stores for ideas and an understanding of their price strategy
-Ask your suppliers for special-buy and sale merchandise for your customers
-Make certain shelves or inventory are clearly marked with accurate prices
-Advertise product guarantees and service after the sale"
Download the excellent sample chapter here. Click here to order your copy.o
Upplagd av Magnus Ohlsson kl. 10:57 AM