"Perhaps one of the greatest and biggest changes in the advertising industry has been the way brands sell themselves and the mediums in which they do that. It’s as much about the communication, but also now it is the body language of a brand…how it actually operates and exists in the real world"
Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Enhance Big Selection with Population Density
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When a shopper encounters abundant alternatives, their receptivity is
influenced by population density. For instance, compared to people living
in less den...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...