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A new report from Inside Network, "Inside Virtual Goods: The US Virtual Goods Market 2010 - 2011", forecasts the virtual goods market on the social media game arena, such as Farmville, will almost double from 2009's $1.1 billion to $2.1 billion in 2011.

"With an up-to-$750 million acquisition of Playdom by Disney, an up-to-$400 million acquisition of Playfish by Electronic Arts, the acquisition of Tapulous by Disney, and hundreds of millions of dollars in venture investments, virtual goods are impacting businesses across the media landscape," says Inside Network.
"Virtual goods, and the companies that create them, may be bringing the largest disruption entertainment, communication, and e-commerce infrastructure businesses have seen in years."o

More spent on nothing