It is an old truth in retailing that letting people touch the merchandise induces feelings of actually owning the product already, and thereby making people more willing to buy.
Most retailers have built their Mobile Commerce systems with the assumption that, to customers, a smartphone is just like holding the store in the palms of their hands. But that may be wrong, according to researchers at the California Institute of Technology. A Caltech team ran experiments that show customers are willing to pay about 50 percent more for products they can actually touch while shopping, compared with purchases based on just a text description or picture.
Read the research paper here.o
När till och med platinan fick guldkant
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Guldäggsgalan fick sitt nuvarande format 2022 och jag hoppas man håller
fast vid den fortsättningsvis. Det räcker att putsa lite på detaljerna, men
inte me...