"Digital marketers hot for Facebook, Twitter, and Foursquare will no doubt question this stat. However, Keller Fay stats dating back to 2006 have consistently shown word of mouth conversations disproportionately happen offline in face-to-face and voice-to-voice settings. 90% of all conversations Americans have about products/services and brands taking place offline is a startling statistic. (In future posts we will dissect the online/offline word of mouth disparity with more Keller Fay TalkTrack(R) insights.)
The important implication for marketers is that brands cannot ignore the offline conversations people are having. Brands cannot rely solely on online social media marketing to spark conversations. It’s another opportunity, not the only opportunity."
Read the post here.o
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