Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
A radio Sharkonomics interview to celebrate the Chinese New Year - In times of the Chinese New Year, I like to share this interview from Broadcast Corporation of China. I do not understand Chinese but stil I understand tha...