Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
Video: Why don’t you become your hero? Marshall Goldsmith - Video: Why don’t you become your hero? Marshall Goldsmith. Checkout the great project 100 Coaches.