Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
A lucky red packet—Sharkonomics’ Chinese edition is out now - The first edition of Sharkonomics sold almost 10,000 copies in China. Now another edition in advanced Chinese is out, with a bright red cover—which, of cou...