Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
Dwarf Giant Smiles So You Won’t Look Dopey - Expressions of positive emotions spread from staff to shoppers and among staff. University of Queensland researchers observed positive and negative feeling...