Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
Indulge in Group Nostalgia - When you stimulate within your shoppers fond memories of the past, they’ll yearn to eat candies and cakes with close friends. The explanation for this stra...