Dan Ariely is a professor and behavioral economist whose work studying decision making has taken him from MIT to Duke University.
On how increasing numbers of choices can confound actual purchase decisions:
On how we make comparisons only based on the options intuitively available to us, and how similar options impact decisions in unexpected ways:
Nobody can stop digital - Nobody can stop digital. Adam Hassan. Managing Director Stockholm, Designit. Quote from speech, 30 May 2016 Stockholm, Sweden