Retail addict and marketing professional. I have dedicated most of my working life to the understanding of how to influence the consumer no matter if it´s inside or out of the store.
Owner of Magnus Ohlsson Retail Management.
www.morm.se
Bundle Mandatory Socio-moral Surcharges
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Airline passengers are painfully familiar with partitioned pricing for
optional comforts, such as an additional charge for checking a bag,
boarding early, ...
It ain’t rocket science! Eller?
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Under majoriteten av mina 40+ år som journalist inom marknadsföringsområdet
har jag skrivit otaliga artiklar, krönikor och rapporter om betydelsen av
långs...
The Resting Animal Collection
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The resting animals are inspired by a series of research interviews we made
with people about their objects in their homes. We found that many
interesting ...