Shoppertainment, the phenomenon that shopping has evolved beyond beeing a necessity into beeing a time associated with fun, pleasure and enjoyment has inspired several retailers during the last decade.
At Singapore Airport the, T3 Slide, travellers spending their money at the airport, get tokens for which they could take a ride at Singapores highest slide. For every $30 spent, two tokens are recieved as a "thank you"-gesture.
Watch sliders at Flickr here.
An take the ride here:
Go Intense with Threatened Shoppers - If your shoppers seem unsure of themselves, up the intensity in what you present them. Bolder claims of purchase benefits, more expressive gestures, larger...