Tuesday, September 28, 2010

A Virtual Fitting Room

Fits.Me, an Estonian start up, has come up with a robot that will help e-tailers to sell clothes online.

FastCompany reports:

"A robotic mannequin that takes your body measurements and mimics your shape, so that you can see exactly how clothing would fit you, online. Launched in June, Fits.me has already shown promising results for clients: One German test-run showed that the robots increased sales 300%, while reducing returns 28%. :"

Heikki Haldre, CEO of Fits.Me tells that "All told, the robot is capable of replicating 2,000 body shapes. When a retailer signs up with Fits.me, they first send in their clothes. Each size is placed on the robot, which then cycles through all the body shapes it knows."